Content strategy
Audience-led positioning and content calendars shaped around your brand, goals, and the people you want to reach.

I’m Shivanshu Dharmani. I grew a travel channel from scratch, and today I bring that same hands-on approach to social media marketing for businesses.
My story
Shivanshu Dharmani / FounderMy journey into social media marketing began with Walking Wanderer, my travel YouTube channel. Travel content takes constant planning, filming, editing, publishing, and learning from the audience. I built those skills while growing the channel myself.
As I worked on content strategy, storytelling, video production, and audience growth, I realised businesses needed the same combination of creative thinking and consistent execution. That became the foundation for what I do professionally today.
I still personally run Walking Wanderer. The audience was built organically, without paid growth or shortcuts, and it continues to shape how I approach every brand I work with.
Built through consistent content, useful stories, and a close understanding of what makes people watch, engage, and come back.
I currently manage social media for more than five brands, from the first idea through publishing, optimisation, and ads. Here’s what that looks like in practice.
Audience-led positioning and content calendars shaped around your brand, goals, and the people you want to reach.
Instagram, Facebook, and other channels planned, posted, and managed on a reliable schedule.
Ideas, filming direction, editing, and captions built to hold attention and feel true to your brand.
Filming, editing, thumbnails, titles, and descriptions designed to turn viewers into returning subscribers.
Posts, carousels, and stories with a consistent visual style across every touchpoint.
Meta ad setup, creative strategy, and campaign management focused on reaching the right audience.

Most businesses have ideas for content. What’s harder is showing up consistently, keeping everything on brand, and making each piece work toward a goal. That’s the gap I help close.
When we work together, you have one point of contact for strategy, creation, and execution. I get to know your brand and stay involved from the first idea to the final post and the results that follow.
I take on a small number of long-term clients so I can give each partnership the attention it deserves. I want to be invested in your growth the same way I was in my own.